Secondary Reinforcer
A stimulus that gains reinforcing properties through association with a primary reinforcer, such as money or tokens, which are associated with basic needs.
1405 topics found for
“continuous monitoring”
Synthetic Data
Artificially generated data that mimics real data, used for training machine learning models.
Brand Guidelines
A set of rules and standards that define how a brand should be represented across all media and platforms.
Affordance
The perceived and actual properties of an object that determine how it could be used.
Eye Tracking
A technology and research method that measures where and how long a person looks at various areas on a screen or interface.
Ben Franklin Effect
A psychological phenomenon where a person who has done a favor for someone is more likely to do another favor for that person than if they had received a favor from them.
ToFu
Top of Funnel (ToFu) is the initial stage in the sales funnel where potential customers become aware of a product or service.
Buyer Persona
A semi-fictional representation of an ideal customer based on market research and real data about existing customers.
Optimal Arousal Theory
A theory that suggests there is an optimal level of arousal for peak performance, and too much or too little arousal can negatively impact performance.