Neuroselling
The application of neuroscience principles to marketing, aiming to understand consumer behavior and improve marketing strategies.
The application of neuroscience principles to marketing, aiming to understand consumer behavior and improve marketing strategies.
The process of performing a series of seemingly unrelated and often tedious tasks that are necessary to solve a larger problem.
Environmental signals that influence behavior and decision-making, such as signage, prompts, or notifications.
The process of defining how a product is perceived in the minds of consumers, relative to competing products, to create a unique market identity.
A change management strategy that aligns people, process, and technology initiatives to improve performance and achieve business goals.
The practice of ensuring that all brand activities and communications are consistent with the brand's values, mission, and identity.
Conversational User Interface (CUI) is a user interface designed to communicate with users in a conversational manner, often using natural language processing and AI.
The strategic promotion, placement, and persuasive presentation of digital products or services within an online platform to maximize sales, engagement, and user satisfaction.
A reading pattern where users focus on individual elements or "spots" of interest on a page, rather than following a linear path.