Strategic Differentiation
The process of distinguishing a product or service from its competitors in a way that is meaningful to the target market.
The process of distinguishing a product or service from its competitors in a way that is meaningful to the target market.
The use of natural language processing to identify and extract subjective information from text, determining the sentiment expressed.
The psychological discomfort experienced when parting with money, influenced by the payment method and context.
The process of dividing a broad consumer or business market into sub-groups of consumers based on shared characteristics, needs, or behaviors.
Research focused on understanding and improving information architecture (IA), ensuring that information is logically and intuitively organized for users.
The process of investigating and experimenting with new technologies to understand their potential applications and benefits.
A cognitive bias where people are less likely to spend large denominations of money compared to an equivalent amount in smaller denominations.
A cognitive bias where individuals underestimate the time, costs, and risks of future actions while overestimating the benefits.
The psychological phenomenon where people prefer options that are not too extreme, but just right.