Market Segmentation
The process of dividing a broad consumer or business market into sub-groups of consumers based on shared characteristics, needs, or behaviors.
The process of dividing a broad consumer or business market into sub-groups of consumers based on shared characteristics, needs, or behaviors.
The Principle of Growth is an information architecture guideline that plans for the future expansion and evolution of a system.
Happiness, Engagement, Adoption, Retention, and Task (HEART) is a framework used to measure and improve user experience success.
A cognitive bias where people are less likely to spend large denominations of money compared to an equivalent amount in smaller denominations.
The process of investigating and experimenting with new technologies to understand their potential applications and benefits.
The psychological discomfort experienced when parting with money, influenced by the payment method and context.
Research focused on understanding and improving information architecture (IA), ensuring that information is logically and intuitively organized for users.
A market space that is already crowded with competition, where companies fight for market share, leading to intense rivalry and lower profitability.
Trust, Risk, and Security Management (TRiSM) is a framework for managing the trust, risk, and security of AI systems to ensure they are safe, reliable, and ethical.