Brand Image
The perception of a brand in the minds of consumers, shaped by interactions and experiences with the brand.
1405 topics found for
“continuous monitoring”
Foot-in-the-Door Technique
A persuasion strategy that involves getting a person to agree to a small request to increase the likelihood of agreeing to a larger request later.
Personalization
The process of tailoring a product or experience to meet the individual needs and preferences of users.
Use Case
A detailed description of a system's behavior as it responds to a request from one of its stakeholders, often used to capture functional requirements.
Predictive Analytics
The use of statistical techniques and algorithms to analyze historical data and make predictions about future outcomes.
Engagement Score
A metric used to rank leads based on their engagement with a brand, indicating their readiness to purchase.
Selection Bias
A bias that occurs when the sample chosen for a study or survey is not representative of the population being studied, affecting the validity of the results.
Gantt Chart
A type of bar chart that represents a project schedule, showing the start and finish dates of elements within the project.
Agile
A methodology that promotes iterative development, collaboration, and flexibility to adapt to changing requirements.