Motivation Theory
A framework for understanding what drives individuals to act, involving theories such as Maslow's hierarchy of needs.
A framework for understanding what drives individuals to act, involving theories such as Maslow's hierarchy of needs.
A cognitive bias that occurs when conclusions are drawn from a non-representative sample, focusing only on successful cases and ignoring failures.
A strategic management template for developing new business models or documenting existing ones, detailing elements like value proposition, infrastructure, and customers.
A mental shortcut where current emotions influence decisions, often bypassing logic and reasoning.
The ease with which visual information can be processed and understood by the viewer.
A marketing strategy that uses user behavior data to deliver personalized advertisements and content.
The degree to which a product's elements are consistent with external standards or other products.
A model by Don Norman outlining the cognitive steps users take when interacting with a system: goal formation, planning, specifying, performing, perceiving, interpreting, and comparing.
The application of neuroscience principles to design, aiming to create more effective and engaging user experiences based on how the brain processes information.