Peltzman Effect
The hypothesis that safety measures may lead to behavioral changes that offset the benefits of the measures, potentially leading to risk compensation.
The hypothesis that safety measures may lead to behavioral changes that offset the benefits of the measures, potentially leading to risk compensation.
The totality of all interactions a customer has with a brand, shaping their overall perception and relationship with the brand.
Jobs-To-Be-Done (JTBD) is a framework that focuses on understanding the tasks users are trying to accomplish with a product, emphasizing their goals and motivations over product features.
The overall market environment in which a business operates, including the strengths and weaknesses of competitors.
A metaphor for a balanced approach to product development, considering three core aspects: business viability, technical feasibility, and user desirability.
The application of neuroscience principles to design, aiming to create more effective and engaging user experiences based on how the brain processes information.
A research method that focuses on understanding phenomena through in-depth exploration of human behavior, opinions, and experiences, often using interviews or observations.
A cross-functional team that is given the autonomy, resources, and authority to make decisions and take ownership of the product's success, focusing on solving user problems and achieving business outcomes.
A mental shortcut where current emotions influence decisions, often bypassing logic and reasoning.