Parent Brand
The main brand in a brand architecture that houses sub-brands or extensions.
The main brand in a brand architecture that houses sub-brands or extensions.
A clear and concise statement that defines the purpose and goals of a product, guiding its development and strategic direction.
The process of preparing, equipping, and supporting individuals to successfully adopt change to drive organizational success and outcomes.
The objective analysis and evaluation of an issue in order to form a judgment.
A design pattern that combines human and machine intelligence to enhance decision-making and problem-solving.
Proof of Concept (PoC) is a demonstration, usually in the form of a prototype or pilot project, to verify that a concept or theory has practical potential.
A structured classification of risks into categories, helping organizations identify, assess, and manage different types of risks.
An interdisciplinary field that uses scientific methods, processes, algorithms and systems to extract knowledge and insights from structured and unstructured data.
The tendency to overestimate how much our future preferences and behaviors will align with our current preferences and behaviors.