Lead Scoring
The process of ranking leads based on their perceived value to the organization.
The process of ranking leads based on their perceived value to the organization.
Anchoring (also known as Focalism) is a cognitive bias where individuals rely heavily on the first piece of information (the "anchor") when making decisions.
A cognitive bias where people give greater weight to outcomes that are certain compared to those that are merely probable.
A systematic process for determining and addressing needs or gaps between current conditions and desired outcomes.
A concept that humans make decisions within the limits of their knowledge, cognitive capacity, and available time, leading to satisficing rather than optimal solutions.
Research conducted to assess the effectiveness, usability, and impact of a design or product.
Generative Pre-trained Transformer (GPT) is a type of AI model that uses deep learning to generate human-like text based on given input.
A cognitive bias where people tend to remember the first and last items in a series better than those in the middle, impacting recall and memory.
A statement that explains the unique value a product or service provides to its customers, differentiating it from competitors.