Confirmshaming
A dark pattern where the user is guilt-tripped into opting into something by using language designed to shame them if they decline.
90 topics found for
“conversion”
Scarcity Principle
The economic theory that suggests limited availability of a resource increases its value, influencing decision-making and behavior.
Choice Paralysis
A situation in which an individual is unable to make a decision due to the overwhelming number of options available.
Sales Pipeline
A visual representation of the stages a sales opportunity goes through, helping to track progress and forecast revenue.
Bye-Now Effect
The tendency for people to defer purchasing decisions to a later time, often leading to procrastination.
Buyer Persona
A semi-fictional representation of an ideal customer based on market research and real data about existing customers.
RWD
Responsive Web Design (RWD) is an approach to web design that makes web pages render well on a variety of devices and window or screen sizes.
BTL
Below the Line (BTL) refers to marketing activities targeting specific consumer groups through direct channels.
KPI
Key Performance Indicators (KPIs) are quantifiable measures used to evaluate the success of an organization, employee, or project in meeting objectives for performance.