Lead Nurturing
The process of developing relationships with prospects through targeted communications and marketing efforts.
90 topics found for
“conversion”
Last Touch
The final interaction a customer has with a brand before making a purchase.
A/B Testing
A method of comparing two versions of a webpage or app to see which performs better in terms of user engagement or conversions.
Lead Scoring
The process of ranking leads based on their perceived value to the organization.
Landing Page
A standalone web page created specifically for a marketing or advertising campaign, where visitors land after clicking on a link.
Behavioral Targeting
A marketing strategy that uses user behavior data to deliver personalized advertisements and content.
Abandonment Rate
The percentage of users who start but do not complete a desired action, such as completing a form or purchasing a product.
Engagement Score
A metric used to rank leads based on their engagement with a brand, indicating their readiness to purchase.
Warm Lead
A potential customer who has shown interest in a product or service and is more likely to become a customer.