BoFu
Bottom of Funnel (BoFu) refers to the stage in the sales funnel where prospects are close to making a purchase decision.
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Funnel Velocity
The speed at which leads move through the sales funnel.
CTA
Call to Action (CTA) is a prompt that encourages users to take a specific action, such as signing up for a newsletter or making a purchase.
Lead Qualification
The process of evaluating and categorizing potential customers based on their likelihood to purchase.
Chatbots
Computer programs designed to simulate conversation with human users, especially over the internet.
MQL
Marketing Qualified Lead (MQL) is a prospective customer who has shown interest in a company's product or service and meets specific criteria indicating a higher likelihood of becoming a customer.
Long-Tail Keywords
Specific and less common keyword phrases that visitors are more likely to use when they are closer to making a purchase or when using voice search.
Lead Management
The process of tracking and managing potential customers from initial contact through to sale.
Recommendation Engine
A system that suggests products, services, or content to users based on their preferences and behavior.