AIDA
Attention, Interest, Desire, Action (AIDA) is a marketing model that outlines the stages a consumer goes through from awareness to decision.
90 topics found for
“conversion”
Activation Rate
The percentage of users who take a specific action that signifies they are engaging with a product or service.
MoFu
Middle of Funnel (MoFu) is the stage in the sales funnel where leads are being nurtured and evaluated before becoming sales-ready.
Conversational AI
AI systems designed to communicate with users through natural language, enabling human-like interactions.
Prompt Chaining
A method in natural language processing where multiple prompts are linked to generate more complex and contextually accurate responses.
Merchandising
The strategic promotion, placement, and persuasive presentation of digital products or services within an online platform to maximize sales, engagement, and user satisfaction.
Anchor Pricing
A pricing strategy where a high-priced option is introduced first to set a reference point, making other options seem more attractive in comparison.
AI Temperature
A parameter that controls the randomness of AI-generated text, affecting creativity and coherence.
Persuasion Architecture
A strategic framework that designs user experiences to guide behavior and decisions towards desired outcomes.