Squeeze Page
A squeeze page is a type of landing page designed to capture a visitor's email address or other contact information.
90 topics found for
“conversion”
User Interviews
A qualitative research method involving direct conversations with users to gather insights into their needs, behaviors, and experiences.
CTR
Click-Through Rate (CTR) measures the percentage of users who click on a specific link out of the total users who view a page, email, or advertisement.
CPA
Cost Per Action (CPA) is an online advertising pricing model where the advertiser pays for a specified action, such as a sale or registration.
Stakeholder Interviews
Conversations with key stakeholders to gather insights, expectations, and feedback, ensuring their needs are understood and considered in the project.
Scarcity
A psychological principle where people place higher value on objects or opportunities that are perceived to be limited or rare.
KOS
Knowledge Organization System (KOS) refers to a structured framework for organizing, managing, and retrieving information within a specific domain or across multiple domains.
RTB
Reasons to Believe (RTB) is a marketing concept that refers to the evidence or arguments that support a product's claims and persuade consumers of its benefits.
Intelligent Segmentation
The use of AI and advanced analytics to divide users into meaningful segments based on behavior and characteristics.