NLP
Natural Language Processing (NLP) is a field of AI focused on the interaction between computers and humans using natural language.
90 topics found for
“conversion”
A/A Testing
A method of testing two identical versions of a webpage or app to ensure the accuracy of the testing tool.
Decoy Effect
A cognitive bias where consumers change their preference between two options when presented with a third, less attractive option.
ZMOT
Zero Moment of Truth (ZMOT) is a concept in marketing that refers to the point in the buying cycle when the consumer researches a product before the seller even knows they exist.
MoT
Moment of Truth (MoT) refers to any instance where a customer interacts with a brand, product, or service in a way that leaves a significant impression.
Zero Price Effect
A phenomenon where people perceive an item as more valuable when it is free, leading to an increased likelihood of choosing the free item over a discounted one.
Marketing Automation
The use of software to automate repetitive marketing tasks and workflows, improving efficiency and effectiveness.
Turing Test
A test proposed by Alan Turing to determine if a machine's behavior is indistinguishable from that of a human.
Traffic Sources
The origins of visitors to a website, such as search engines, direct visits, social media, and referrals from other sites.