CPC
Cost Per Click (CPC) is an online advertising model where the advertiser pays each time a user clicks on their ad.
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Logistic Regression
A statistical method used to predict a binary outcome based on prior observations, modeling the probability of an event as a function of independent variables.
ToFu
Top of Funnel (ToFu) is the initial stage in the sales funnel where potential customers become aware of a product or service.
LLM
Large Language Model (LLM) is an advanced artificial intelligence system trained on vast amounts of text data to understand and generate human-like text.
Target Audience
A specific group of people identified as the intended recipient of an advertisement or message.
Liking Principle
A psychological principle where people are more likely to be influenced by those they like.
Social Selling
The use of social media platforms to connect with prospects, build relationships, and ultimately drive sales.
Social Proof
A psychological phenomenon where people follow the actions of others in an attempt to reflect correct behavior for a given situation.
SEM
Search Engine Marketing (SEM) is a digital marketing strategy used to increase a website's visibility in search engine results pages (SERPs) through paid advertising.