Lead Conversion
The process of turning a lead into a customer.
67 topics found for
“conversion rate”
Sales Funnel
Often referred to as "marketing funnel", a model that represents the user journey from awareness to purchase used to analyze and optimize conversion of prospects to customers.
Lead Scoring
The process of ranking leads based on their perceived value to the organization.
Lead Nurturing
The process of developing relationships with prospects through targeted communications and marketing efforts.
Behavioral Targeting
A marketing strategy that uses user behavior data to deliver personalized advertisements and content.
A/B Testing
A method of comparing two versions of a webpage or app to see which performs better in terms of user engagement or conversions.
Warm Lead
A potential customer who has shown interest in a product or service and is more likely to become a customer.
Engagement Score
A metric used to rank leads based on their engagement with a brand, indicating their readiness to purchase.
Last Touch
The final interaction a customer has with a brand before making a purchase.