ROI
Return on Investment (ROI) is a performance measure used to evaluate the efficiency or profitability of an investment or compare the efficiency of different investments.
67 topics found for
“conversion rate”
Relativity
A principle often used in behavioral economics that suggests people evaluate options based on relative comparisons rather than absolute values.
Prospect Theory
A behavioral economic theory that describes how people choose between probabilistic alternatives that involve risk, where the probabilities of outcomes are known.
Choice Paralysis
A situation in which an individual is unable to make a decision due to the overwhelming number of options available.
Bye-Now Effect
The tendency for people to defer purchasing decisions to a later time, often leading to procrastination.
Buyer Persona
A semi-fictional representation of an ideal customer based on market research and real data about existing customers.
p13n
Numeronym for the word "Personalization" (P + 13 letters + N), tailoring a product, service, or experience to meet the individual preferences, needs, or behaviors of each user.
BTL
Below the Line (BTL) refers to marketing activities targeting specific consumer groups through direct channels.
Marketing Automation
The use of software to automate repetitive marketing tasks and workflows, improving efficiency and effectiveness.