Relativity
A principle often used in behavioral economics that suggests people evaluate options based on relative comparisons rather than absolute values.
67 topics found for
“conversion rate”
Prospect Theory
A behavioral economic theory that describes how people choose between probabilistic alternatives that involve risk, where the probabilities of outcomes are known.
Choice Paralysis
A situation in which an individual is unable to make a decision due to the overwhelming number of options available.
Bye-Now Effect
The tendency for people to defer purchasing decisions to a later time, often leading to procrastination.