Lead Conversion Rate
The percentage of leads that convert into customers.
72 topics found for
“conversion strategy”
Anchor Pricing
A pricing strategy where a high-priced option is introduced first to set a reference point, making other options seem more attractive in comparison.
Neuroselling
The application of neuroscience principles to marketing, aiming to understand consumer behavior and improve marketing strategies.
Last Touch
The final interaction a customer has with a brand before making a purchase.
Funnel Metrics
Measurements that track the effectiveness of each stage of the funnel, such as conversion rates and drop-off points.
Pain Point SEO
A strategy that focuses on identifying and addressing the specific problems or "pain points" of users in order to improve search engine rankings and attract more targeted traffic.
Liking Principle
A psychological principle where people are more likely to be influenced by those they like.
Behavioral Targeting
A marketing strategy that uses user behavior data to deliver personalized advertisements and content.
Landing Page
A standalone web page created specifically for a marketing or advertising campaign, where visitors land after clicking on a link.