Target Audience
A specific group of people identified as the intended recipient of an advertisement or message.
72 topics found for
“conversion strategy”
Activation Rate
The percentage of users who take a specific action that signifies they are engaging with a product or service.
ToFu
Top of Funnel (ToFu) is the initial stage in the sales funnel where potential customers become aware of a product or service.
Stakeholder Interviews
Conversations with key stakeholders to gather insights, expectations, and feedback, ensuring their needs are understood and considered in the project.
CPC
Cost Per Click (CPC) is an online advertising model where the advertiser pays each time a user clicks on their ad.
RTB
Reasons to Believe (RTB) is a marketing concept that refers to the evidence or arguments that support a product's claims and persuade consumers of its benefits.
Buyer Persona
A semi-fictional representation of an ideal customer based on market research and real data about existing customers.
Social Proof
A psychological phenomenon where people follow the actions of others in an attempt to reflect correct behavior for a given situation.
RWD
Responsive Web Design (RWD) is an approach to web design that makes web pages render well on a variety of devices and window or screen sizes.