Page Authority
A metric that predicts how well a specific page will rank on search engine result pages (SERPs).
72 topics found for
“conversion strategy”
Relativity
A principle often used in behavioral economics that suggests people evaluate options based on relative comparisons rather than absolute values.
p13n
Numeronym for the word "Personalization" (P + 13 letters + N), tailoring a product, service, or experience to meet the individual preferences, needs, or behaviors of each user.
Squeeze Page
A squeeze page is a type of landing page designed to capture a visitor's email address or other contact information.
ZMOT
Zero Moment of Truth (ZMOT) is a concept in marketing that refers to the point in the buying cycle when the consumer researches a product before the seller even knows they exist.
Choice Paralysis
A situation in which an individual is unable to make a decision due to the overwhelming number of options available.
Marketing Automation
The use of software to automate repetitive marketing tasks and workflows, improving efficiency and effectiveness.
KPI
Key Performance Indicators (KPIs) are quantifiable measures used to evaluate the success of an organization, employee, or project in meeting objectives for performance.
Sales Pipeline
A visual representation of the stages a sales opportunity goes through, helping to track progress and forecast revenue.