Brand Alignment
The practice of ensuring that all brand activities and communications are consistent with the brand's values, mission, and identity.
The practice of ensuring that all brand activities and communications are consistent with the brand's values, mission, and identity.
Attention, Interest, Desire, Action (AIDA) is a marketing model that outlines the stages a consumer goes through from awareness to decision.
A Lean methodology concept identifying seven types of waste in processes to improve efficiency.
A set of algorithms, modeled loosely after the human brain, designed to recognize patterns and perform complex tasks.