Heat Map
A data visualization technique that shows the intensity of data points with varying colors, often used to represent user interactions on a website.
A data visualization technique that shows the intensity of data points with varying colors, often used to represent user interactions on a website.
A usability testing method where users interact with a system they believe to be autonomous, but which is actually operated by a human.
A type of bias that occurs when the observer's expectations or beliefs influence their interpretation of what they are observing, including experimental outcomes.
A research method that involves observing subjects in their natural environment.
A professional responsible for overseeing and coordinating multiple related projects to ensure they align with organizational goals and deliver strategic value.
A set of fundamental principles and guidelines that inform and shape user research practices.
ModelOps (Model Operations) is a set of practices for deploying, monitoring, and maintaining machine learning models in production environments.
The ability of consumers to remember a brand when prompted by a product category.
The extent to which consumers are familiar with a brand and can recognize it.