CAC
Customer Acquisition Cost (CAC) is the total cost associated with acquiring a new customer, including marketing and sales expenses.
1193 topics found for
“critical decisions”
Usability Testing
A technique used to evaluate a product or system by testing it with real users to identify any usability issues and gather qualitative and quantitative data on their interactions.
Expert Evaluation
Also known as Expert Review, a method where experts assess a product or system against established criteria to identify usability issues and areas for improvement.
Lead Conversion Rate
The percentage of leads that convert into customers.
Wall Walk
An activity during a design audit where printed screens representing customer journeys are reviewed collaboratively with stakeholders to assess design quality and identify areas for improvement.
Founder’s Mentality
A mindset and approach that embodies the entrepreneurial spirit, passion for improvement, and deep sense of ownership typically associated with a company's founders.
Boundary Extension
A cognitive bias where people remember scenes as being more expansive than they actually were.
Disciplined Agile
A process decision toolkit that allows organizations to tailor their agile practices to their specific needs, promoting agility and continuous improvement.
Spike
A short, time-boxed period used in Agile development to research a concept or explore a new technology.