Journey Mapping
A technique that visualizes the process users go through to achieve a goal with a product or service.
821 topics found for
“critical decisions”
Organic Traffic
Visitors who arrive at a website through unpaid search results, often driven by effective SEO strategies.
Feedback Management
The process of systematically collecting, analyzing, and acting on feedback from users to improve products and services.
Churn Rate
The percentage of customers who stop using a product or service during a specific time period.
PMO
A Project Management Office (PMO) is a centralized unit within an organization that oversees and standardizes project management practices.
RTB
Reasons to Believe (RTB) is a marketing concept that refers to the evidence or arguments that support a product's claims and persuade consumers of its benefits.
Sunsetting
The process of phasing out or retiring a product or feature that is no longer viable or needed.
Indexing
The process by which search engines organize and store web content to facilitate fast and accurate information retrieval.
Contextual Inquiry
A field research method where researchers observe and interview users in their natural environment to understand their tasks and challenges.