RTB
Reasons to Believe (RTB) is a marketing concept that refers to the evidence or arguments that support a product's claims and persuade consumers of its benefits.
821 topics found for
“critical decisions”
Scalability
The ability of a system, product, or process to handle increased loads or expand without compromising performance or efficiency.
Funnel Metrics
Measurements that track the effectiveness of each stage of the funnel, such as conversion rates and drop-off points.
Churn Rate
The percentage of customers who stop using a product or service during a specific time period.
Benchmarking
The practice of comparing performance metrics to industry bests or best practices from other companies.
Signifier
A visual or auditory cue that indicates how to interact with an element in the user interface.
Hidden Subscription
A dark pattern where users are unknowingly signed up for a recurring subscription.
Qualitative Research
A research method that focuses on understanding phenomena through in-depth exploration of human behavior, opinions, and experiences, often using interviews or observations.
Contextual Design
A user-centered design process that involves understanding users' needs and workflows through field research and applying these insights to design.