Product Leadership
The practice of guiding and inspiring teams to develop and deliver successful products, often involving strategic vision, team management, and innovation.
The practice of guiding and inspiring teams to develop and deliver successful products, often involving strategic vision, team management, and innovation.
A design philosophy that considers the diverse needs and abilities of all users, aiming to create products that are accessible to everyone.
A comprehensive view of a customer that includes data from all interactions and touchpoints across the customer journey.
A comprehensive review of a brand's design assets and practices to ensure consistency and effectiveness.
Quality Function Deployment (QFD) is a method used to transform customer needs into engineering characteristics for a product or service.
A common solution to a recurring problem that is ineffective and counterproductive, often resulting in negative consequences.
Return on Advertising Spend (ROAS) measures the revenue generated for every dollar spent on advertising.
A dark pattern where additional costs are only revealed at the last step of the checkout process.
UI/UX design tactics that intentionally manipulate users into taking actions they might not otherwise take.