Empathy Gap
A cognitive bias where people underestimate the influence of emotional states on their own and others' behavior.
A cognitive bias where people underestimate the influence of emotional states on their own and others' behavior.
A detailed diagram that visualizes the processes, touchpoints, and interactions involved in delivering a service, helping to identify areas for improvement.
A collective term for Request for Information (RFI), Request for Proposal (RFP), and Request for Quotation (RFQ) processes used in procurement.
The systematic approach to dealing with the transition or transformation of an organization's goals, processes, or technologies.
Customer Experience (CX) is the overall perception and feeling a customer has when interacting with a company, its products, or services.
A visual exercise that helps product teams understand and prioritize features by organizing user stories into a cohesive narrative that aligns with user journeys and goals.
The process of predicting future customer demand using historical data and other information.
A cognitive bias where people tend to believe that others are more affected by media messages and persuasive communications than they are themselves.
The visible elements of a brand, such as color, design, and logo, that identify and distinguish the brand in consumers' minds.