Organizational Goals
The strategic objectives that an organization aims to achieve, guiding its operations and decision-making processes.
The strategic objectives that an organization aims to achieve, guiding its operations and decision-making processes.
The practice of quickly testing and iterating on ideas to validate assumptions and learn from user feedback in a short time frame.
Messenger, Incentives, Norms, Defaults, Salience, Priming, Affect, Commitment, and Ego (MINDSPACE) is a framework used to understand and influence behavior.
The final interaction a customer has with a brand before making a purchase.
The combined efforts of humans and AI systems to achieve better outcomes than either could alone.
The ability of users to influence the behavior and outcomes of a system or product, allowing them to interact with it according to their preferences.
A logical fallacy in which it is assumed that qualities of one thing are inherently qualities of another, due to an irrelevant association.
A cognitive bias where people overemphasize information that is placed prominently or in a way that catches their attention first.
A cognitive bias where people avoid negative information or situations, preferring to remain uninformed or ignore problems.