Brand Positioning
The strategy of placing a brand in the market to occupy a distinct and valued place in the minds of the target audience.
493 topics found for
“cultural adaptation”
Directed Cognition
The process by which attention is guided by internal goals and external stimuli, affecting how information is processed and remembered.
Gutenberg Diagram
A design principle that suggests a pattern for how people read a webpage, dividing it into four quadrants and emphasizing the importance of the top-left and bottom-right areas.
Focal Points
Elements in a design that draw the viewer's attention and create a visual hierarchy.
IoT
Internet of Things (IoT) refers to a network of interconnected physical devices embedded with electronics, software, sensors, and network connectivity, enabling them to collect and exchange data.
Reciprocity
A social norm of responding to a positive action with another positive action, fostering mutual benefit and cooperation.
CTA
Call to Action (CTA) is a prompt that encourages users to take a specific action, such as signing up for a newsletter or making a purchase.
Marketing Canon
A set of fundamental principles and guidelines that inform and shape marketing practices.
Brand Mark
A symbol, logo, or trademark used to identify a brand.