Directed Cognition
The process by which attention is guided by internal goals and external stimuli, affecting how information is processed and remembered.
The process by which attention is guided by internal goals and external stimuli, affecting how information is processed and remembered.
The process of dividing a broad consumer or business market into sub-groups of consumers based on shared characteristics, needs, or behaviors.
The process of gathering and analyzing information about competitors to inform business strategy and decision-making.
A theory that a person's behavior is influenced by and influences personal factors and the environment, creating a continuous loop of interaction between these elements.
The process of developing and maintaining a brand to ensure it meets business goals and customer expectations.
Software Development Life Cycle (SDLC) is a process for planning, creating, testing, and deploying an information system.
The Principle of Front Doors is an information architecture guideline that acknowledges multiple entry points into a website or system.
The integration of digital technology into all areas of a business, fundamentally changing how it operates and delivers value to customers.
Areas of unmet demand in a market where opportunities for growth and development exist.