Information Foraging
The theory that users search for information in a manner similar to animals foraging for food, aiming to maximize value while minimizing effort.
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“cultural adaptation”
Premack Principle
A strategy where engaging, preferred activities are used to motivate users to complete less engaging, necessary tasks.
Brand Architecture
The structure of brands within an organization, defining the relationships between parent brands, sub-brands, and other brand entities.
LTV
Lifetime Value (LTV) is a metric that estimates the total revenue a business can expect from a single customer account throughout their relationship.
CIT
Critical Incident Technique (CIT) is a method used to gather and analyze specific incidents that significantly contribute to an activity or outcome.
RACI Framework
Responsible, Accountable, Consulted, and Informed (RACI) is a responsibility assignment framework that clarifies roles and responsibilities in a projec.
Native Scale Factor
The default scaling factor applied by a device to render content at its optimal size and resolution.
Screen Density
The number of pixels per inch (PPI) on a display, affecting the sharpness and clarity of visual elements.
POUR
Perceivable, Operable, Understandable, and Robust (POUR) are the four main principles of web accessibility.