Product-Led Growth
A business strategy where the product itself is the primary driver of customer acquisition, retention, and expansion, often through user experience and engagement.
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“cultural adaptation”
Incentivization
The process of providing incentives or rewards to encourage specific behaviors or actions.
Trademark
A symbol, word, or words legally registered or established by use as representing a company or product.
PERT Chart
A Program Evaluation and Review Technique (PERT) chart is a project management tool used to schedule, organize, and coordinate tasks within a project, representing the project timeline and dependencies graphically.
Dunning-Kruger Effect
A cognitive bias where individuals with low ability at a task overestimate their ability, while experts underestimate their competence.
Demand Forecasting
The process of predicting future customer demand using historical data and other information.
Levels-of-Processing Effect
A theory that suggests the depth of processing (shallow to deep) affects how well information is remembered.
4 P’S Marketing Mix
The four key elements of marketing: Product, Price, Place, and Promotion, used to develop marketing strategies.
External Consistency
The degree to which a product's elements are consistent with external standards or other products.