CAC
Customer Acquisition Cost (CAC) is the total cost associated with acquiring a new customer, including marketing and sales expenses.
493 topics found for
“cultural adaptation”
Experience Design
The practice of designing products, services, and environments with a focus on the overall user experience.
Implementation Intentions
A self-regulation strategy in the form of "if-then" plans that can lead to better goal attainment and behavior change.
Six Sigma
A data-driven methodology aimed at improving processes by identifying and removing defects, and reducing variability.
ATL
Above the Line (ATL) refers to marketing activities carried out at a macro level to reach a large audience through mass media such as TV, radio, and print ads.
Product Requirements
Product Requirements is a document that outlines the essential features, functionalities, and constraints of a product.
Benchmarking
The practice of comparing performance metrics to industry bests or best practices from other companies.
Theming
The process of applying a consistent style, motif, or brand identity across a piece of work, design, or user experience to create coherence and enhance the overall aesthetic.
Decoy Pricing
A strategy where an additional, less attractive option is introduced to make other pricing options look more appealing, often steering customers towards a particular choice.