CAC
Customer Acquisition Cost (CAC) is the total cost associated with acquiring a new customer, including marketing and sales expenses.
27 topics found for
“customer acquisition”
Prospect
A potential customer who has shown interest in a product or service but has not yet made a purchase.
Warm Lead
A potential customer who has shown interest in a product or service and is more likely to become a customer.
Customer Life Cycle
The stages a customer goes through from awareness to purchase and post-purchase activities.
Customer Conversion
The process of turning potential customers into paying customers, often measured by the conversion rate.
Converted Lead
A lead that has successfully become a customer.
Customer Loyalty
The likelihood that a customer will continue to buy from a particular company or brand over time.
LTV
Lifetime Value (LTV) is a metric that estimates the total revenue a business can expect from a single customer account throughout their relationship.
Value Proposition
A statement that explains the unique value a product or service provides to its customers, differentiating it from competitors.