Multichannel Marketing
A marketing strategy that uses multiple channels to reach and engage customers, such as email, social media, and websites.
77 topics found for
“customer effort”
Customer Delight
The process of exceeding customer expectations to create a positive emotional reaction.
Customer Segmentation
The practice of dividing a customer base into distinct groups based on common characteristics.
Working Backwards
A product development approach where teams start with the desired customer experience and work backwards to determine what needs to be built to achieve that outcome.
Sales Funnel
Often referred to as "marketing funnel", a model that represents the user journey from awareness to purchase used to analyze and optimize conversion of prospects to customers.
Lead Management
The process of tracking and managing potential customers from initial contact through to sale.
Buyer Persona
A semi-fictional representation of an ideal customer based on market research and real data about existing customers.
MQL
Marketing Qualified Lead (MQL) is a prospective customer who has shown interest in a company's product or service and meets specific criteria indicating a higher likelihood of becoming a customer.
Opportunity Scoring
A technique used to prioritize product features based on the potential impact on customer satisfaction and business goals.