Labor Illusion
A phenomenon where users perceive greater value in a service or product if they believe more effort was involved in its creation or delivery.
77 topics found for
“customer effort”
Lead Qualification
The process of evaluating and categorizing potential customers based on their likelihood to purchase.
Lead Nurturing
The process of developing relationships with prospects through targeted communications and marketing efforts.
Stream-Aligned Team
A team structure focused on delivering value streams, often organized around a specific business capability or customer need.
Last Touch
The final interaction a customer has with a brand before making a purchase.
BTL
Below the Line (BTL) refers to marketing activities targeting specific consumer groups through direct channels.
Brand Discovery
The process by which consumers become aware of and learn about a brand.
Market Segmentation
The process of dividing a broad consumer or business market into sub-groups of consumers based on shared characteristics, needs, or behaviors.
Lead Scoring
The process of ranking leads based on their perceived value to the organization.