Lead Generation
The process of attracting and converting strangers and prospects into someone who has indicated interest in your company's product or service.
77 topics found for
“customer effort”
Product Team
A cross-functional team focused on solving customer problems and achieving business outcomes, with a strong emphasis on discovery, experimentation, and continuous improvement.
Lead Conversion
The process of turning a lead into a customer.
Funnel Metrics
Measurements that track the effectiveness of each stage of the funnel, such as conversion rates and drop-off points.
BoFu
Bottom of Funnel (BoFu) refers to the stage in the sales funnel where prospects are close to making a purchase decision.
ToFu
Top of Funnel (ToFu) is the initial stage in the sales funnel where potential customers become aware of a product or service.
Target Audience
A specific group of people identified as the intended recipient of an advertisement or message.
MRD
Market Requirements Document (MRD) is a comprehensive document that outlines the market's needs, target audience, and business objectives for a product.
Brand Awareness
The extent to which consumers are familiar with a brand and can recognize it.