Brand Exposure
The extent to which a brand is seen or experienced by potential customers through various media channels.
The extent to which a brand is seen or experienced by potential customers through various media channels.
Monthly Recurring Revenue (MRR) is a metric that quantifies the predictable revenue generated each month from customers.
The use of software to automate repetitive marketing tasks and workflows, improving efficiency and effectiveness.
Serviceable Addressable Market (SAM) is the portion of the Total Addressable Market that a company can target with its products and services.
Feature Driven Development (FDD) is an agile methodology focused on designing and building features based on client-valued functionality.
An ongoing effort to improve products, services, or processes over time through incremental and breakthrough improvements.
A marketing strategy that delivers targeted advertising and content based on the context of the user, such as their behavior or environment.
Minimum Viable Product (MVP) is a version of a product with just enough features to be usable by early customers who can then provide feedback for future product development.
Above the Line (ATL) refers to marketing activities carried out at a macro level to reach a large audience through mass media such as TV, radio, and print ads.