A stimulus that gains reinforcing properties through association with a primary reinforcer, such as money or tokens, which are associated with basic needs. Essential for understanding complex behavior reinforcement strategies and designing effective reward systems.
A psychological principle where people are more likely to be influenced by those they like. Important for understanding social influences and improving user engagement and marketing strategies.
The arrangement of visual elements in a way that signifies their importance, guiding users' attention to the most critical parts of a design. Essential for creating effective and intuitive user interfaces that enhance usability and user experience.
A technology and research method that measures where and how long a person looks at various areas on a screen or interface. Crucial for understanding user attention and improving interface design.
A cognitive bias where people allow themselves to indulge after doing something positive, believing they have earned it. Important for understanding user behavior and designing systems that account for self-regulation.
The process of providing incentives or rewards to encourage specific behaviors or actions. Important for motivating user behavior and increasing engagement.
A dark pattern where the user is required to do something in order to access certain functionality or information. Designers must avoid compulsory actions and provide optional choices to respect user autonomy.
The four key elements of marketing: Product, Price, Place, and Promotion, used to develop marketing strategies. Important for creating comprehensive marketing strategies that effectively promote digital products.
A theory that suggests the depth of processing (shallow to deep) affects how well information is remembered. Important for designing educational content and user interfaces that enhance memory retention.
A design approach that emphasizes simplicity, using only the necessary elements to create a clean and uncluttered look. Essential for creating intuitive and user-friendly interfaces.
Proof of Concept (PoC) is a demonstration, usually in the form of a prototype or pilot project, to verify that a concept or theory has practical potential. Crucial for validating ideas, demonstrating feasibility, and securing support for further development in product design and innovation processes.
A Japanese term meaning "the real place," used in Lean management to describe the place where value is created. Important for understanding the actual processes and identifying areas for improvement.
A methodology for creating design systems by breaking down interfaces into their basic components (atoms, molecules, organisms, templates, and pages). Essential for creating scalable and maintainable design systems.
A theory suggesting that information processed at a deeper, more meaningful level is better remembered than information processed at a shallow level. Crucial for designing educational and informational content that enhances retention and understanding.
Messenger, Incentives, Norms, Defaults, Salience, Priming, Affect, Commitment, and Ego (MINDSPACE) is a framework used to understand and influence behavior. Crucial for designing interventions that effectively influence user behavior.
The phenomenon where people follow the direction of another person's gaze, influencing their attention and behavior. Important for understanding visual attention and designing more effective visual cues in interfaces.
Easy, Attractive, Social, and Timely (EAST) is a behavioral insights framework used to influence behavior. Important for designing interventions and user experiences that effectively change behavior.
The degree to which a product's elements are consistent with external standards or other products. Important for ensuring compatibility and user familiarity across different systems.
An ongoing effort to improve products, services, or processes over time through incremental and breakthrough improvements. Crucial for fostering a culture of constant enhancement and adaptation.
A framework suggesting there are two systems of thinking: System 1 (fast, automatic) and System 2 (slow, deliberate), influencing decision-making and behavior. Crucial for understanding how users process information and make decisions.
The tendency for people to believe that others are telling the truth, leading to a general assumption of honesty in communication. Important for understanding communication dynamics and designing systems that account for this bias.
A Gestalt principle that describes the tendency of the human visual system to perceive lines or patterns that follow a smooth, continuous path rather than a disjointed or abrupt one. Essential for creating designs that guide the user's eye smoothly and logically.
Human-Computer Interaction (HCI) is the study of designing interfaces and interactions between humans and computers. It ensures that digital products are user-friendly, efficient, and satisfying.
The process of creating or enhancing a community among individuals with common interests, goals, or values. Crucial for fostering user engagement and loyalty through shared interests and values.
Hardware and software designed to assist people with disabilities in using computers and digital content. Essential for understanding and designing for a diverse range of user needs.
Behavioral Science (BeSci) is the study of human behavior through systematic analysis and investigation. Essential for understanding and influencing user behavior in design and product development.
A declaration of the values and principles essential for agile software development. Foundational for understanding the ethos of agile methodologies.
A meeting held at the end of a project or development cycle, also known as a "post-mortem," to review what went well, what didn't, and how processes can be improved in the future. Crucial for continuous improvement and learning from past experiences to enhance future projects.
A dark pattern where the user interface is manipulated in a way that prioritizes certain actions over others to benefit the company. It's crucial to avoid this tactic and design fair interfaces without manipulating user actions.
A cognitive bias where people overestimate the probability of success for difficult tasks and underestimate it for easy tasks. Useful for designers to understand user confidence and design
A Gestalt principle where elements that are located within the same closed region are perceived as being grouped together. Essential for creating designs that are easily understood and visually organized.
A cognitive bias where people judge harmful actions as worse, or less moral, than equally harmful omissions (inactions). Important for understanding user decision-making and designing systems that mitigate this bias.
The narrative that communicates the history, mission, and values of a brand, creating an emotional connection with the audience. Essential for building a compelling brand identity and fostering customer loyalty.
A dark pattern where advertisements are disguised as other types of content or navigation to trick users into clicking on them. Awareness of this tactic is crucial to maintain transparency and prevent misleading users with disguised content.
The use of icons or graphical symbols to represent objects, actions, or concepts, enhancing usability and visual communication. Crucial for creating intuitive and accessible user interfaces.
A dynamic aspect ratio that adjusts based on the container or screen size. Important for responsive design, ensuring elements remain proportional across devices.
The tendency for people to pay more attention to items placed in the center of a visual field. Crucial for designing layouts that maximize visibility and impact of key elements.
A behavioral economic theory that describes how people choose between probabilistic alternatives that involve risk, where the probabilities of outcomes are known. Crucial for understanding decision-making under risk and designing systems that align with user behavior.
A principle stating that as the flexibility of a system increases, its usability often decreases, and vice versa. Crucial for balancing versatility and ease of use in design.
A research technique that explores the context in which users interact with a product, service, or environment to understand their needs and behaviors. Crucial for gaining deep insights into user contexts and designing more relevant solutions.
Specific roles assigned to HTML elements to define their purpose and behavior in an accessible manner. Crucial for improving the accessibility and usability of web applications.
A cognitive bias where individuals' expectations influence their perceptions and judgments. Relevant for understanding how expectations skew perceptions and decisions among users.
A marketing strategy where affiliates earn a commission for driving sales or traffic to a company's website. Crucial for product managers and marketers to expand reach and drive sales through partnerships.
The strategy of placing a brand in the market to occupy a distinct and valued place in the minds of the target audience. Crucial for differentiating a brand and achieving competitive advantage.
ARIA attributes that define additional characteristics of elements, such as roles and relationships. Important for enhancing the accessibility and usability of web applications.
Common reading patterns users follow when scanning web content, such as the F-pattern, where users read across the top and then scan down the left side. Important for designing layouts that align with natural reading behaviors, improving content engagement and usability.
The tendency to attribute intentional actions to others' behaviors, often overestimating their intent. Important for understanding and mitigating biases in user interactions and feedback.
A cognitive approach that involves meaningful analysis of information, leading to better understanding and retention. Crucial for designing educational and informational content that promotes deep engagement and learning.
The pursuit of a healthy relationship with technology, balancing its use to enhance well-being without causing harm. Important for promoting healthy technology use and designing user experiences that support well-being.
A visual exercise that helps product teams understand and prioritize features by organizing user stories into a cohesive narrative that aligns with user journeys and goals. Essential for planning and prioritizing product features and ensuring alignment with user needs.
An approach to information architecture that begins with high-level structures and breaks them down into detailed components. Helps in creating a clear and organized framework from the outset, ensuring consistency and coherence.
The extent to which a measure represents all facets of a given construct, ensuring the content covers all relevant aspects. Important for ensuring that assessments and content accurately reflect the intended subject matter.
Accessible Rich Internet Applications (ARIA) is a set of attributes that enhance the accessibility of web content for people with disabilities. Essential for making web applications more usable and inclusive.
A step-by-step guide that helps users complete a complex task by breaking it down into manageable steps. Crucial for improving usability and ensuring users can successfully complete multi-step processes.
Research conducted to assess the effectiveness, usability, and impact of a design or product. Essential for validating design decisions and improving user experiences.
Practical applications of behavioral science to understand and influence human behavior in various contexts. Crucial for applying scientific insights to design and improve user experiences and outcomes.
The study of the nature of beauty, art, and taste and the creation and appreciation of beauty. Essential for creating visually appealing and engaging user interfaces.
A software application that combines elements of both native and web applications, running inside a native container. Important for leveraging the advantages of both web and native technologies, providing a balance of performance and flexibility.
The difference between a brand's desired perception and the actual perception held by consumers. Important for identifying areas of improvement and aligning brand strategy with consumer expectations.
The preferred version of a web page that search engines should index, used to avoid duplicate content issues and improve SEO. Essential for managing SEO and ensuring the correct indexing of web pages.