Customer Attrition
The loss of customers over a specific period, also known as customer churn.
162 topics found for
“customer focus”
CEM
Customer Experience Management (CEM) is the process of managing and improving the interactions and experiences customers have with a brand across all touchpoints.
CX
Customer Experience (CX) is the overall perception and feeling a customer has when interacting with a company, its products, or services.
RFM
Recency, Frequency, Monetary (RFM) analysis is a marketing technique used to evaluate and segment customers based on their purchasing behavior.
Warm Lead
A potential customer who has shown interest in a product or service and is more likely to become a customer.
Customer Loyalty
The likelihood that a customer will continue to buy from a particular company or brand over time.
Customer Life Cycle
The stages a customer goes through from awareness to purchase and post-purchase activities.
Customer Journey
The complete set of experiences that customers go through when interacting with a company, from initial contact to post-purchase.
Customer Conversion
The process of turning potential customers into paying customers, often measured by the conversion rate.