User Empowerment
The process of enabling users to take control of their interactions with a product or system, enhancing their confidence and satisfaction.
99 topics found for
“customer loyalty”
Off-Brand
Actions, messages, or visuals that do not align with the established brand identity and values.
UCD
User-Centered Design (UCD) is an iterative design approach that focuses on understanding users' needs, preferences, and limitations throughout the design process.
Neuroselling
The application of neuroscience principles to marketing, aiming to understand consumer behavior and improve marketing strategies.
Strategic Differentiation
The process of distinguishing a product or service from its competitors in a way that is meaningful to the target market.
Experience Team
A team focused on designing and improving the user experience across products and services.
Brand Extension
The practice of using an established brand name to introduce new products or services.
Design Maturity
The level of sophistication and integration of design practices within an organization's processes and culture.
Cognitive Ease
The tendency for people to prefer things that are easy to think about and understand.