Customer Delight
The process of exceeding customer expectations to create a positive emotional reaction.
The process of exceeding customer expectations to create a positive emotional reaction.
The complete set of experiences that customers go through when interacting with a company, from initial contact to post-purchase.
The tendency of consumers to continuously purchase the same brand's products over time.
The stages a customer goes through from awareness to purchase and post-purchase activities.
The ability to understand and share the feelings of customers, crucial for creating user-centered designs and experiences.
Lifetime Value (LTV) is a metric that estimates the total revenue a business can expect from a single customer account throughout their relationship.
Customer Effort Score (CES) is a metric that measures how much effort customers have to put in to interact with a product or service.
Moment of Truth (MoT) refers to any instance where a customer interacts with a brand, product, or service in a way that leaves a significant impression.
CSM (Customer Success Management) is a business methodology focused on ensuring customers achieve their desired outcomes while using a product or service.