Reciprocity
A social norm of responding to a positive action with another positive action, fostering mutual benefit and cooperation.
99 topics found for
“customer loyalty”
Niche Market
A small, specialized market segment focused on a particular product or service, often characterized by a unique demand.
Choice-Supportive Bias
The tendency to attribute positive qualities to one's own choices and downplay the negatives, enhancing post-decision satisfaction.
Brand Story
The narrative that communicates the history, mission, and values of a brand, creating an emotional connection with the audience.
Endowment Effect
A cognitive bias where people ascribe more value to things merely because they own them.
B2C
Business-to-Consumer (B2C), a business model where products or services are sold directly to individual consumers.
Pratfall effect
A psychological phenomenon where individuals are perceived as more likable if they make a mistake, provided they are generally competent.
Service Transformation
The process of fundamentally changing how a service is delivered to improve efficiency, user satisfaction, and overall effectiveness.
Competitive Differentiator
A unique attribute, feature, or capability of a product, service, or brand that sets it apart from competitors in the market.