Sneak Into Basket
A dark pattern where a product sneaks an additional item into the user's shopping cart, often through a pre-selected checkbox.
99 topics found for
“customer loyalty”
Environmental Branding
The use of physical space to convey brand identity and values through design elements like signage, architecture, and interior design.
On-Brand
Actions, messages, or visuals that are consistent with the established brand identity and values.
Cohesive Experience
A user experience that feels consistent and unified across different elements and touchpoints.
User Autonomy
The degree to which users feel they have control over their actions and decisions when interacting with a product or system.
Trick Cancellation
A dark pattern where the cancellation process is intentionally complicated to discourage users from canceling.
Brand Gap
The difference between a brand's desired perception and the actual perception held by consumers.
Brand Voice
The distinct personality and style of a brand as expressed through its communication channels.
Forced Continuity
A dark pattern where a free trial ends and the user is automatically charged without warning.