Relationship Intelligence
The use of data and insights to understand and manage relationships with customers and prospects.
38 topics found for
“customer relationship management”
360-Degree Customer View
A comprehensive view of a customer that includes data from all interactions and touchpoints across the customer journey.
CRM
Customer Relationship Management (CRM) is a strategy for managing an organization's relationships and interactions with current and potential customers.
CEM
Customer Experience Management (CEM) is the process of managing and improving the interactions and experiences customers have with a brand across all touchpoints.
Customer Attrition
The loss of customers over a specific period, also known as customer churn.
Customer Life Cycle
The stages a customer goes through from awareness to purchase and post-purchase activities.
CX
Customer Experience (CX) is the overall perception and feeling a customer has when interacting with a company, its products, or services.
CAB
Customer Advisory Board (CAB) is a group of key customers who provide feedback and insights to a company to help guide its strategic decisions.
RFM
Recency, Frequency, Monetary (RFM) analysis is a marketing technique used to evaluate and segment customers based on their purchasing behavior.