CX
Customer Experience (CX) is the overall perception and feeling a customer has when interacting with a company, its products, or services.
Customer Experience (CX) is the overall perception and feeling a customer has when interacting with a company, its products, or services.
Recency, Frequency, Monetary (RFM) analysis is a marketing technique used to evaluate and segment customers based on their purchasing behavior.
The practice of selling additional products or services to an existing customer.
A statement that explains the unique value a product or service provides to its customers, differentiating it from competitors.
The percentage of users who continue to use a product or service over a specified period, indicating user loyalty and engagement.
Customer Effort Score (CES) is a metric that measures how much effort customers have to put in to interact with a product or service.
CSAT (Customer Satisfaction) measures how products or services provided by a company meet or exceed customer expectations.
Time to Value (TTV) is a metric that measures the time it takes for a customer to realize the value of a product or service after purchase.
The use of data and insights to understand and manage relationships with customers and prospects.