360-Degree Customer View
A comprehensive view of a customer that includes data from all interactions and touchpoints across the customer journey.
A comprehensive view of a customer that includes data from all interactions and touchpoints across the customer journey.
Customer Experience (CX) is the overall perception and feeling a customer has when interacting with a company, its products, or services.
The likelihood that a customer will continue to buy from a particular company or brand over time.
Net Promoter Score (NPS) is a metric used to measure customer loyalty and satisfaction based on their likelihood to recommend a product or service to others.
Customer Experience Management (CEM) is the process of managing and improving the interactions and experiences customers have with a brand across all touchpoints.
CSAT (Customer Satisfaction) measures how products or services provided by a company meet or exceed customer expectations.
Customer Effort Score (CES) is a metric that measures how much effort customers have to put in to interact with a product or service.
CSM (Customer Success Management) is a business methodology focused on ensuring customers achieve their desired outcomes while using a product or service.
Time to Value (TTV) is a metric that measures the time it takes for a customer to realize the value of a product or service after purchase.