MoFu
Middle of Funnel (MoFu) is the stage in the sales funnel where leads are being nurtured and evaluated before becoming sales-ready.
24 topics found for
“customer segmentation”
Contextual Marketing
A marketing strategy that delivers targeted advertising and content based on the context of the user, such as their behavior or environment.
Brand Positioning
The strategy of placing a brand in the market to occupy a distinct and valued place in the minds of the target audience.
MMF
Minimum Marketable Feature (MMF) is the smallest set of functionality that delivers significant value to users and can be marketed effectively.
Brand Extension
The practice of using an established brand name to introduce new products or services.
UCD
User-Centered Design (UCD) is an iterative design approach that focuses on understanding users' needs, preferences, and limitations throughout the design process.